Channel diversification is inevitable. Aluminum al

2022-07-22
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Under the pressure of layers, channel diversification is the only way to develop into an aluminum alloy door and window manufacturer

in recent years, with the expansion of large household monopoly stores, the development of many aluminum alloy door and window manufacturers has faced great challenges. Coupled with the improvement of social consumption level, a series of problems such as soaring store rents, rising employee wages, and declining sales have emerged, which makes some aluminum alloy door and window manufacturers unable to make any profits in terminal stores, and even some door and window manufacturers are facing the crisis of bankruptcy. Under the pressure of layers, channel diversification is the only way to develop into an aluminum alloy door and window manufacturer

the rise of direct flagship stores and factory group purchases

according to the market survey, it is found that many aluminum alloy door and window brands have gradually withdrawn from the terminal stores. However, due to the hidden rules that it is difficult to enter the terminal stores again after the withdrawal of the terminal stores, some manufacturers still retain some stores in the stores for future development. However, in such a situation, many aluminum alloy door and window manufacturers have also become more diversified in channel marketing, and new marketing channels such as direct flagship stores and factory group purchases have gradually become popular

At the same time, with the wide application of the Internet in China and the rapid rise of e-commerce and online marketing models, the traditional marketing model has been unable to meet the needs of consumers' modern life rhythm. Therefore, in order to cope with market changes and reduce sales costs, some aluminum alloy door and window manufacturers began to try to shift the battlefield to the Internet. However, many aluminum alloy door and window manufacturers still have many misunderstandings about network marketing, which are hindering the development of aluminum alloy door and window manufacturers today

In recent years, with the help of the continuous transfer of many coastal industries to the mainland, the income gap between Mainland and coastal residents is shrinking, and the wage gap between many central provinces and coastal areas is also shrinking. Due to the rising income level of residents, the consumption of aluminum alloy doors and windows in these provinces is also showing an upward trend, not only in the central region, but also in some capital cities in the western region. In the current fierce competition in the first and second tier markets, aluminum alloy door and window manufacturers have turned their attention to the third and fourth tier county and town markets

with the arrival of the new year 2016, under the background that a single channel has been difficult to meet the needs of market competition, it is inevitable that channel construction will develop in a diversified direction

[source: youzhiya doors and windows http://www.yzymc.cc 】

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